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B001693 - PSYCOLOGY OF MARKETING AND ADVERTIZING
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2011-12
Coorte 2010 - Second Cycle Degree in PSICOLOGIA
Course year
Second year - Second Semester
Belonging Department
Education and Psychology
Course Type
Single education field course
Scientific Area
M-PSI/06 - WORK AND ORGANIZATIONAL PSYCHOLOGY
Credits
9
Teaching Hours
60
Teaching Term
01/03/2012 ⇒ 25/05/2012
Attendance required
No
Type of Evaluation
Final Grade
Course Content
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Course program
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Lectureship
Teaching Language
italian
Course Content
There will be emphasis on the role and meaning of advertising in marketing, serving the distinctiveness and competitive advantage of companies (sponsorships, pop, sampling and public relations). In addition, the course aims to understand and learn what are the main psychological processes that govern the construction of meaning in the human person and how their knowledge is essential to understand how an advertising message
Suggested readings (Search our library's catalogue)
Mancini, G. A., Russo, V. e Bellotto, M. (2010). Psicologia della pubblicità. Firenze: GiuntiOS.
Molteni, L., e Troilo, G. (2003). Introduzione alle ricerche di marketing. Milano: McGraw-Hill.
Siri, G. (2001, 2° ed.). La psiche del consumo. Milano: Franco Angeli.
Molteni, L., e Troilo, G. (2003). Introduzione alle ricerche di marketing. Milano: McGraw-Hill.
Siri, G. (2001, 2° ed.). La psiche del consumo. Milano: Franco Angeli.
Learning Objectives
The aim of the module is to illustrate on the one hand and the complex twofold nature of advertising (a mental phenomenon, a cultural phenomenon), on the other hand, as it affects consumer choices.
Prerequisites
none
Teaching Methods
lectures and seminars
Further information
none
Type of Assessment
oral examination
Course program
There will be emphasis on the role and meaning of advertising in marketing, serving the distinctiveness and competitive advantage of companies (sponsorships, pop, sampling and public relations). In addition, the course aims to understand and learn what are the main psychological processes that govern the construction of meaning in the human person and how their knowledge is essential to understand how an advertising message.