Theoretical and methodological approaches of changes of attitudes and behavior. Social influence and persuasion processes. Psychosocial factors of persuasibility. Persuasion strategies, emotion appeals, communication effectiveness. Projecting, realizing and verifying persuasive interventions. Deontological aspects.
Course Content - Last names L-Z
Theoretical and methodological approaches of changes of attitudes and behavior. Social influence and persuasion processes. Psychosocial factors of persuasibility. Persuasion strategies, emotion appeals, communication effectiveness. Projecting, realizing and verifying persuasive interventions. Deontological aspects.
- Pratkanis, A.R., & Aronson, E. (2001). L’età della propaganda. Usi ed abusi quotidiani della persuasione. Bologna: Il Mulino.
- Perloff, R.M. (2010). The dynamics of persuasion. Communication and attitudes in the 21st century.(4th ed.). New York: Routledge.
- Ruiter, R.A.C., Abraham, C., & Kok, G. (2001), Scary warnings and rational precautions: a review of the psychology of fear appeals. Psychology and Health, 16, 613-630.
- It is suggested the revision of the basic concepts of matter using: Cavazza, N. (2007). La persuasione. Bologna: Il Mulino.
- Recent scientific articles (on a topic relevant to the themes of the course and consistent with the educational objectives of the curriculum) as a monographic study. Subject matter and articles are chosen by the student - in relation to personal interests with work completed in the classroom - and are to be agreed with the teacher. Suggestions will be provided during the course.
Information and updates will be available on the course website
- Pratkanis, A.R., & Aronson, E. (2001). L’età della propaganda. Usi ed abusi quotidiani della persuasione. Bologna: Il Mulino.
- Ruiter, R.A.C., Abraham, C., & Kok, G. (2001), Scary warnings and rational precautions: a review of the psychology of fear appeals. Psychology and Health, 16, 613-630.
- Cavazza, N. (2007). La persuasione. Bologna: Il Mulino.
- Cialdini, R.B. (1989). Le armi della persuasione. Giunti, Firenze.
- Recent scientific articles (on a topic relevant to the themes of the course and consistent with the educational objectives of the curriculum) as a monographic study. Subject matter and articles are chosen by the student and are to be agreed with the teacher.
Learning Objectives - Last names A-K
Understanding of the characteristics and functions of persuasion. Understanding of the dynamics of attitude formation and the variables likely to influence attitudes. Knowledge of existing frameworks for persuasion analysis and the design of persuasive appeals. Practical application of persuasion theory and principles. Ability to develop productive new frameworks for the analysis of specific persuasive appeals.
Learning Objectives - Last names L-Z
Understanding of the characteristics and functions of persuasion. Understanding of the dynamics of attitude formation and the variables likely to influence attitudes. Knowledge of existing frameworks for persuasion analysis and the design of persuasive appeals. Practical application of persuasion theory and principles. Ability to develop productive new frameworks for the analysis of specific persuasive appeals.
Prerequisites - Last names A-K
none
Prerequisites - Last names L-Z
none
Teaching Methods - Last names A-K
Lessons, practice in classroom, group work
Will be used audiovisual aids and bibliographic materials / specific tools (listed from time to time students).Active participation of student will be solicited through readings and discussions on research papers. A participatory approach to learning will be emphasized.
Teaching Methods - Last names L-Z
Lessons, practice in classroom, group work
Will be used bibliographic materials / specific tools (listed from time to time students).Active participation of student will be solicited through readings and discussions on research papers. A participatory approach to learning will be emphasized.
Further information - Last names A-K
none
Further information - Last names L-Z
none
Type of Assessment - Last names A-K
Written exam: multiple choice questions and open questions or filling.
Oral: admission subject to passing the written test.
The final vote will take into account - as well as the written test, oral test and the report - including the evaluation of classroom activities.
Grade (18/30 as a pass mark)
Type of Assessment - Last names L-Z
Written exam: multiple choice questions and open questions.
Oral: admission subject to passing the written test.
The final vote will take into account - as well as the written test, oral test and the report - including the evaluation of classroom activities.
Grade (18/30 as a pass mark)
Course program - Last names A-K
This is an advanced course in social psychology targeted deepening of the psychological processes underlying persuasion. This course studies communication and persuasive communication campaigns, with particular emphasis on the main theories and their application to issues of current scientific debate in the field, on the analysis of key aspects of the campaigns of mass persuasion and interpersonal communication, particularly in areas such as health promotion and social advertising.
Critical analysis of relevant models to study the processes of social influence and persuasion and their usefulness for health promotion; organization of persuasive communication; psychosocial factors of persuasibility; definition of persuasive strategy; appeals to emotions; verifying the effectiveness of communication; design, implementation and monitoring of interventions in health psychology persuasive; ethical issues in persuasive communication.
Course program - Last names L-Z
This is an advanced course in social psychology targeted deepening of the psychological processes underlying persuasion. This course studies communication and persuasive communication campaigns, with particular emphasis on the main theories and their application to issues of current scientific debate in the field, on the analysis of key aspects of the campaigns of mass persuasion and interpersonal communication, particularly in areas such as health promotion and social advertising.
Critical analysis of relevant models to study the processes of social influence and persuasion and their usefulness for health promotion; organization of persuasive communication; psychosocial factors of persuasibility; definition of persuasive strategy; appeals to emotions; verifying the effectiveness of communication; design, implementation and monitoring of interventions in health psychology persuasive; ethical issues in persuasive communication.