ITA | ENG
B004755 - PSYCOLOGY OF MARKETING AND ADVERTIZING
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2017-18
Course year
Second year - First Semester
Belonging Department
Education, Languages, Intercultures, Literatures and Psychology (FORLILPSI)
Course Type
Single education field course
Scientific Area
M-PSI/06 - WORK AND ORGANIZATIONAL PSYCHOLOGY
Credits
6
Teaching Hours
42
Teaching Term
21/09/2017 ⇒ 22/12/2017
Attendance required
No
Type of Evaluation
Final Grade
Course Content
show
Course program
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Lectureship
Teaching Language
italian
Course Content
1. Fundamentals of Marketing
2. The study of the consumer: history, theory and practice.
3. Advertising and business communication.
4. Birth and evolution of modern advertising
5. Advertising as a marketing element
6. Web Marketing
7. Social media marketing
8. Price and value of the brand.
9. Market research
10. Advertising effectiveness evaluation
2. The study of the consumer: history, theory and practice.
3. Advertising and business communication.
4. Birth and evolution of modern advertising
5. Advertising as a marketing element
6. Web Marketing
7. Social media marketing
8. Price and value of the brand.
9. Market research
10. Advertising effectiveness evaluation
Suggested readings (Search our library's catalogue)
G. Andrea Mancini, G.A., Russo, V. e Bellotto, M. (2010). Psicologia della Pubblicità. Firenze: Giunti O.S.
Blythe, J. e Cedrola, E. (2013). Fondamenti di marketing. Milano: Pearson Education Italia
Blythe, J. e Cedrola, E. (2013). Fondamenti di marketing. Milano: Pearson Education Italia
Learning Objectives
The course aims to train the student on:
- key elements of marketing
- digital marketing
- market analysis
- economic psychology and the study of consumer behavior
- advertising strategies
- key elements of marketing
- digital marketing
- market analysis
- economic psychology and the study of consumer behavior
- advertising strategies
Prerequisites
none
Teaching Methods
lessons
Further information
none
Type of Assessment
written exam and oral exam
Course program
1. Fundamentals of Marketing
2. The study of the consumer: history, theory and practice.
3. Advertising and business communication.
4. Birth and evolution of modern advertising
5. Advertising as a marketing element
6. Web Marketing
7. Social media marketing
8. Price and value of the brand.
9. Market research
10. Advertising effectiveness evaluation
2. The study of the consumer: history, theory and practice.
3. Advertising and business communication.
4. Birth and evolution of modern advertising
5. Advertising as a marketing element
6. Web Marketing
7. Social media marketing
8. Price and value of the brand.
9. Market research
10. Advertising effectiveness evaluation