B021356 - PSYCHOLOGY OF ORGANIZATIONS AND ANALYSIS ORGANIZATIONAL CLIMATE

Italian

Planning, Implementing & Evaluating Health Promotion Programs, focusing on the application of communication strategies

Mandatory texts:
-McKenzie, J. F., Neiger, B. L., Thakeray, R. (2017). Planning, Implementing & Evaluating Health Promotion Programs: a primer (7th Edition). Glenview IL: Pearson (Capitoli 1-2-3-4-5-6-7-8-10-11-13-14)

Optional texts:
-Cavazza, N. (2007). La persuasione. Bologna: Il Mulino.
-Steg, L., Kees, K., Buunk, A. P., & Rothengatter, T. (2017). Applied Social Psychology. Understanding and managing social problems. Cambridge University Press.

Knowledge and understanding: critical and deep knowledge of theoretical and methodological aspects of attitude and behaviour change, of health promotion processes; ability to recognize and examine psychological factors able to facilitate or hamper changes. Comprehension of attitudes formation dynamics; comprehension of strategies used to change attitudes.
Applying knowledge and understanding: developing conceptual, theoretical and methodological skills for the analysis of change processes. Ability to apply knowledge, skills and abilities for planning effective health promotion strategies. Developing critical skills and abilities to realize preventive interventions, with particular attention to emotion appeals. Ability to develop frameworks for the analysis of specific communication campaigns. Understanding ethical implications of interventions aimed at changing attitudes and behaviours.
Making judgements: ability to integrate and strengthen knowledge related to attitudes and attitudes change; skills for identifying scientific and reliable references, for planning autonomously and critically health promotion interventions and developing specific competence for efficacy evaluation. Being able to think autonomously about deontological aspects concerning health promotion.
Communication skills: ability to communicate acquired knowledge clearly and make interesting observations about the course contents, using specific terms adequately. Learning skills: learning ability necessary for analysing critically and autonomously research material related to the course contents.

Knowledge and skills in Psychology (Level: Bachelor's degree)

Knowledge and understanding: lectures and the use of audio-visual material.
Applying knowledge and understanding: group work
Making judgments: group work and discussions
Communication skills: group discussion
Learning skills: lectures and the use of audio-visual material.

none

Knowledge and understanding: multiple choice questions, open and filling questions, oral exam
Applying knowledge and understanding: written and oral proof
Making judgments: oral proof
Communication skills: written and oral proof
Learning skills: multiple choice questions, open and filling questions

This is an advanced course in social psychology that addresses psychological processes underlying attitude and behaviour change. This course focuses on planning prevention and health promotion interventions. The whole intervention development process will be examined: needs assessment, aim and objectives definition, theories analysis and choice, strategies selection, intervention implementation and evaluation. Much attention will be paid to communication strategies (social campaigns) used to promote psychosocial change.