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B001787 - PSYCHOLOGY OF PERSUASIVE COMMUNICATION
Main information
Teaching Language
Course Content
Suggested readings
Learning Objectives
Prerequisites
Teaching Methods
Further information
Type of Assessment
Course program
Academic Year 2017-18
Course year
Second year - Second Semester
Belonging Department
Health Sciences (DSS)
Course Type
Single education field course
Scientific Area
M-PSI/05 - SOCIAL PSYCHOLOGY
Credits
9
Teaching Hours
63
Teaching Term
01/03/2018 ⇒ 31/05/2018
Attendance required
No
Type of Evaluation
Final Grade
Course Content
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Course program
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Lectureship
Teaching Language
Italian
Course Content
Theoretical and methodological aspects of changing attitudes and behaviors
Processes of social influence and persuasion
Psychosocial factors of persuadability
Definition of the persuasive strategy, appeal to emotions, verification of the effectiveness of communication
Deontological aspects
Processes of social influence and persuasion
Psychosocial factors of persuadability
Definition of the persuasive strategy, appeal to emotions, verification of the effectiveness of communication
Deontological aspects
Suggested readings (Search our library's catalogue)
Perloff, R.M. (2017). The dynamics of persuasion. New York: Routledge.
Cavazza, N. (2007). La persuasione. Bologna: Il Mulino.
Stefanile, C. (2011). Fear appeals in psicologia della salute. In: A. Pazzagli, P. Vanni, S. Casale, & D. Vanni (Eds.). Psicologia: Storia e Clinica (pp. 241-250). Firenze: Fondazione Giorgio Ronchi.
Cavazza, N. (2007). La persuasione. Bologna: Il Mulino.
Stefanile, C. (2011). Fear appeals in psicologia della salute. In: A. Pazzagli, P. Vanni, S. Casale, & D. Vanni (Eds.). Psicologia: Storia e Clinica (pp. 241-250). Firenze: Fondazione Giorgio Ronchi.
Learning Objectives
This is an advanced course, aimed at acquiring and deepening the psychological processes that underlie persuasive communication, changes in attitudes and behaviors
Prerequisites
A preparation is required that highlights the ability to integrate the new acquisitions with the psychological knowledge learned during the course of studies completed, grasping the links also for professional purposes.
Teaching Methods
The course uses widely interactive teaching methods, which include integration of theoretical insights and classroom activities (exercises and activities in small groups)
Further information
None
Type of Assessment
Classroom activities, written and oral exam
Course program
Theoretical and methodological aspects of changing attitudes and behaviors
Processes of social influence and persuasion
Psychosocial factors of persuadability
Definition of the persuasive strategy, appeal to emotions, verification of the effectiveness of communication
Deontological aspects
Processes of social influence and persuasion
Psychosocial factors of persuadability
Definition of the persuasive strategy, appeal to emotions, verification of the effectiveness of communication
Deontological aspects